Reliance Industries is set to enter the Indian pet food market with its new brand ‘Waggies,’ aiming to disrupt the sector through aggressive pricing strategies. The launch signals increased competition in a rapidly growing pet care segment.
Reliance launches Waggies pet food brand in India with aggressive pricing, aiming to disrupt the pet food market and boost competition.
Mumbai, November 18, 2025 – Reliance Industries Limited, one of India’s largest conglomerates, is preparing to make a significant entry into the country’s pet food market with the launch of its new brand, ‘Waggies.’ The company unveiled plans on November 18 to introduce competitively priced pet food products aimed at both dogs and cats. This move is expected to intensify competition among existing players in a market that has experienced strong growth, fueled by rising pet ownership and increased consumer spending on pet care.
Pet food demand in India has witnessed steady growth over recent years, propelled by urbanization and changing lifestyles. Analysts estimate the market to be valued at over INR 1,500 crore in 2025, with robust year-on-year expansion. The entry of Reliance, backed by its vast distribution network and financial muscle, has the potential to reshape market dynamics significantly.
Waggies will reportedly offer a broad range of pet food products, including dry kibble, wet food, and treats, catering to various nutritional needs and preferences. Industry insiders highlight that Reliance’s pricing strategy will focus on affordability to attract a wider consumer base. “By leveraging economies of scale and optimizing supply chains, Reliance aims to offer premium quality pet food at accessible prices,” said a senior executive familiar with the launch plans.
The brand launch comes amidst increasing competition from established players such as Mars Petcare, Royal Canin, and Indian-origin companies like Heads Up For Tails. Reliance’s aggressive pricing could pressure competitors to reassess their strategies to maintain market share.
In addition to pricing, Reliance is expected to leverage its extensive retail presence, including Reliance Retail stores and e-commerce platforms, to maximize market penetration. Industry experts note that combining offline and online sales channels will be vital for capturing diverse consumer segments across urban and semi-urban areas.
Pet experts and veterinarians have welcomed the entry, noting that increased competition may lead to improved product innovation and better quality standards. However, consumer education on pet nutrition remains essential as the market expands.
Reliance’s move into pet food aligns with the company’s broader strategy to diversify its portfolio and tap into new consumer categories. With India’s pet care market poised for continued growth, the launch of Waggies underscores the evolving landscape of pet ownership and attendant consumer demands.
In conclusion, Reliance Industries’ introduction of Waggies is poised to disrupt India’s pet food market through aggressive pricing and strategic distribution, potentially reshaping competitive dynamics in a rapidly developing sector.
